Make Your Position Clear
posted: 21/12/2009
'Make your position clear' is the message in the new HIV awareness campaign for gay men in the central belt of Scotland.
A Glasgow ad agency was asked to create a memorable campaign that would get men to stop and think about their sexual health and behaviour. It will appear in gyms, doctors' surgeries and on public transport.
Talk about it
The key message 'Make your position clear', aims to show men that they "can and should be talking to each other about their own and their partner's sexual health, and making their stance clear on using condoms and lube and not risking unprotected sex".
The agency said the campaign presented it with "the unique challenge of translating an often highly sexual image and message for use in the public arena, promoting an overall general awareness". The campaign is for the Greater Glasgow and Clyde, Lanarkshire and Ayrshire NHS Trusts.
The campaign website makeyourpositionclear Position #26 the check-out is shown above. Other images in the campaign are
- Position #8 - a nude game of Twister, saying
'Whatever position you’re in, it’s a lot safer with condoms and lube. Make them your first pick up.'
- Position #18 is a nude take on The Titanic, with the message
'Check ups and HIV testing every 6 months help look after your long term health. Make an appointment today.'
What about NW England?
HIV prevalence among gay men and other men who have sex with men is far higher in Manchester, Salford and Blackpool than the central belt of Scotland. When did the NHS fund a public HIV awareness campaign for gay and bisexual men on public transport in Greater Manchester and Blackpool, for example?
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